Which keywords bring your firm cases, and which just cost money?

The Problem

Most personal-injury firms spend heavily on Google Ads and can't say which keywords actually produce signed cases. Phone calls, where most of your leads come from, usually aren't tied back to the ad that caused them. So a large share of the budget is flying blind, and the agency running it is often paid a percentage of that same spend.

What I Do

I analyze your paid-search data directly and give you a plain report:

You get a clear document with specific recommendations. This is analysis, not campaign management; I don't take over your ads, and there's no long-term contract required to start.

Background

Established Credibility

I build the measurement systems behind legal marketing. At Cartiga, a legal funding firm in New York, I built an automated pipeline that pulled thousands of keywords from Google Ad accounts, combined it with analytics, SEMrush, and call-tracking data, and ranked every keyword by profitability, flagging which spend to cut, hold, or scale, and alerting when campaigns underperformed.

I was a lead developer on the team that built the auditing software that runs multi-level analysis, using large language models, on the online ad campaigns of small and mid-sized firms. This service brings that same analysis to individual personal-injury firms.

How It Works

1. 1 You grant read-only access to your Google Ads and Analytics accounts.Read-only — I never touch your campaigns or your login.
2. 2 I analyze at least 90 days of spend.
3. 3 You get a report: what's working, what's wasted, what to change.